Product Architecture Development
The base for a complexity optimal product line is built by product architecture, which is adapted to market demands. Here the backbone, which avoids that non-value adding variances are created over the product life cycle, is generated. For many corporations that are historically focused on reactively fulfilling customer needs or on compensating functional advantages of competing products, the proactive construction of an ideal product architecture
constitutes a big challenge.
Hence it is crucial to obtain substantiated knowledge of the served markets and the most important competitors. Equally important are the systematic management of requirements and a consequent function-oriented development methodology.
Our experiences show that the source of over-complexity can often be found in the early stages of the product development. In this phase too few arguments are made over the product, while too many disputes arise in later stages. As a result, architectures which later on can be adapted only slightly to customer demands or do not fulfill cost targets, are decided upon too fast (e.g. a high-modular architecture).
To achieve large revenue potentials and fundamentally improve your competitive situation, you must apply and incorporate a practicable strategic product-plan into a slim development process, efficiently creating transparency over the achievement variety to be offered, and establish applicable product architectures for the proper level of complexity and their cost assessment.
Areas of ApplicationHence it is crucial to obtain substantiated knowledge of the served markets and the most important competitors. Equally important are the systematic management of requirements and a consequent function-oriented development methodology.
Our experiences show that the source of over-complexity can often be found in the early stages of the product development. In this phase too few arguments are made over the product, while too many disputes arise in later stages. As a result, architectures which later on can be adapted only slightly to customer demands or do not fulfill cost targets, are decided upon too fast (e.g. a high-modular architecture).
To achieve large revenue potentials and fundamentally improve your competitive situation, you must apply and incorporate a practicable strategic product-plan into a slim development process, efficiently creating transparency over the achievement variety to be offered, and establish applicable product architectures for the proper level of complexity and their cost assessment.
- Organization of the product architecture
- Strategic product planning
- Requirement management
- Target-cost management
- Product structuring
- Modularization and Standardization
- Development of building kits
- Product platforms
- Release planning
- Configuration management
- Product line clearing
Methodical Fundamentals and Tools:
- Complexity Manager (software, supports all complexity management processes) Brochure Complexity Manager
- Variant Mode and Effects Analysis (VMEA)
- Product Feature Deployment (PFD)
- Strategic success positioning
- Requirement management
- Modularization matrix